Founded in 2003, Itrace Information Services is Malaysia’s first micro media monitoring and translation agency. Our team comprises seasoned media professionals, including former journalists, data analysts, lecturers, and PR specialists.

In a Malaysian landscape where truly professional and comprehensive media monitoring services are exceptionally scarce, Itrace stands out as a pioneer.

Having served businesses across diverse sectors for over two decades, we possess a deep understanding of the unique information and communication hurdles faced by organizations operating within Malaysia’s dynamic media environment. This intimate familiarity allows us to anticipate your specific pain points, from navigating multilingual complexities to identifying critical local nuances often missed by generic solutions.

Our media monitoring services go beyond simple news clipping. By leveraging sophisticated digital news databases, we help you manage information overload, boost productivity, and gain a competitive edge. Meanwhile, our translation services break down language barriers, expand your reach, and deliver maximum value at minimal cost.

At Itrace, our mission is clear: to save you time and money while providing accurate, actionable insights for research and decision-making. We collect valuable news information that empowers you to navigate the ever-evolving market dynamics with confidence and ease.